Nike Essay Example | Topics and Well Written Essays - 250 words - 2

Nike - Essay Example The question whether Nike should have continued supporting Armstrong after the doping scandal is simple – no. Companies support sports personalities not only because of their achievements, but also because of what they stand for and symbolize – strong spirit, unbreakable will, lots of sacrifices and long hours of training for which they haven’t been paid for. The moment you stop being a symbol of good will and values, you stop being valued yourself. Armstrong deceived his fans, sponsors and everyone that supported him. So in my opinion it is understandable that if you are caught misrepresenting the very core morals and principles you were supposed to guard, you will stop representing the company that stood behind you. Corporations are not only guided by their profits and annual returns – but they also have public responsibilities. Companies want to make money contracting famous faces to represent their brand. But world recognized businesses also give back to communities and social projects. Hence they can’t allow themselves to lose face before their stakeholders and undermine a brand that existed long before Armstrong and will continue to be on the market long after he is